What Analytics LD does
Analytics LD connects campaign and CRM data to show what drives pipeline for data and analytics vendors. Programs are built around your offer, your market and your definition of qualified.
Marketing analytics
See what turns into pipeline.
We connect campaign, website and CRM data so you can see which channels and programs produce meetings and revenue, and report it in a way leadership can read.
- Funnel and attribution setup
- Dashboard build
- Monthly insight reviews
MQL programs
Marketing-qualified leads that match your scoring.
We agree your qualification criteria up front, then run content, email and research programs that bring in people who meet them. Every lead arrives with the fields your team scores on.
- Agreed scoring criteria
- Content-led engagement
- CRM-ready lead records
CRM data management
One clean, connected customer record.
We merge duplicates, standardise fields and keep enrichment flowing into your CRM, so marketing, sales and success are working from the same accurate record.
- Duplicate merging
- Field standardisation
- Ongoing enrichment
SEO programs
Organic visibility for the searches your buyers run.
Technical fixes, content that answers real buyer questions and on-page work on the pages that matter commercially. We report on rankings and enquiries, not just traffic.
- Technical SEO
- Buyer-intent content
- Commercial page optimisation